Genessee Daughetee Assignment #2

Genessee Daughetee
Soc 166
10/2/13


Assignment 2

http://www.japantrendshop.com/pupeko-antiaging-mouthpiece-p-1257.html

The product that I found is called the Pupeko anti aging mouth piece.  Japan has come up with an easy to use, small device that will give older women the youthful look that they are searching for. The Pupeko anti aging mouth piece allows you to simply pop it into your mouth, clench your jaw and breathe in and out. This simple technique, if done frequently enough, should start to train your cheek muscles and eventually decrease the signs of aging. It also comes in two different colors, yellow or pink.
I believe that the chances of this product being adopted in the United States are slim to none.  I think the biggest challenge that this particular product has to face is its compatibility, whether or not the product is viewed as being consistent with the values and norms or a social system.  The mechanics of the way you are supposed to use this product gives off a sexual connotation that isn’t conducive to American culture. The adaptability of this product will be low because of how you have to use it.   When I first stumbled upon it, I thought it was a joke.  Compared with other anti aging products like creams or face masks, the Pupeko will almost always lose out because it is unconventional and doesn’t re-invent an already existing product. I don’t think it the product has much of a relative advantage because the product doesn’t reap any extra benefits that you cant get with other anti aging techniques.  The Pupeko does have one advantage over other anti aging methods. The price of the Pupeko is less than  anything else on the market, so if it were to be adopted it would happen slowly and not in the United States.