Product Description-
The “Blizzident Toothbrush” uses
the new advances in 3D scanning and printing to create a toothbrush that is
exactly shaped to fit one’s mouth. After getting a dentist to send in an
impression of one’s teeth, the Blizzident Laboratory creates a mold using 3D
scanning and printing to shape the exact “mouth guard” looking toothbrush. This
toothbrush focuses on the idea of being able to scrub each individual tooth all
at once, resulting in healthier teeth and positive dentist appointments. The
selling idea is that this new toothbrush, after inserting into one’s mouth and
moving up, down and sideways, can clean one’s teeth in six seconds. The
“Blizzident Toothbrush” currently costs $300.
Relative Advantage-
This new toothbrush is incredibly
complex with its many bristles and form fitting technology that it will provide
many positive advantages over standard toothbrushes. The biggest advantage is
that it cleans one’s teeth in six seconds. This allows for “on the go” brushing
and the idea of brushing teeth will no longer be considered inconvenient. Many
dentist recommend brushing for 2 to 3 minutes but many people are in such a
rush that they only do it for less time or result to other products to make
their breathe smell good. Another advantage is the ring shaped object at the
end of the mouth guard looking toothbrush that allows one to be quick with
their brushing movements while in comfort, as seen in the photo above. All of
these advantages apply to all ages from children to adults.
Compatibility-
The product follows the norms and
values of our society, as it is safe to say that everyone participates in the
act of brushing teeth. There will not be any issues with this product in terms
of compatibility and its ability to adjust.
Adaptability-
The toothbrush does not really
have any new options in comparison to a normal toothbrush but it does provide
the convenient, on the go aspect that brushing is currently missing. It could
be used after eating meals, before important events and during typical brushing
times but gives the convenient nature of being mobile while being quick, taking
only six seconds. It honestly could be used in any situation and could have a
huge effect on persuading the general public, especially children, to brush
more often.
Observability-
The design of the product is very
different from the standard design of toothbrushes but gives off the impression
of a full mouth clean. By having the shape form fitted to an individual’s mouth
allows for the idea of a full clean to be more apparent. Most people do not
observe others brushing their teeth and it is incredibly hard to tell if
someone has healthy teeth besides coloring. It will be hard to see the results
of this technology but will be more apparent to the individual using it when
going to the dentist.
Conclusion-
I think this product has a lot of
potential in being adopted worldwide. It is a great advancement to the standard
toothbrush that has remained the same for many years. It provides a modern,
sophisticated look that would appeal to most buyers, is very easy to use, forms
and is only meant more one mouth, and is beyond convenient for any age with six
second brushing. The price, however, may be expensive for the general public
but if the price were to drop, it would be bought quickly. I feel like the
adoption rate of this product will be rapid.
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